I.P. AND TRADEMARK WORKSHOP AT SOURCEBOOK H.Q.
Last month we were very excited to host a group of fashion and textiles professionals from South Africa to the Sourcebook office as part of their week-long field trip to Berlin. The delegation organised by En-novate met with industry leaders, innovators and change agents to scope out the textile and clothing ecosystem in Berlin, learn how to enter the European market and form new international partnerships.
At Sourcebook HQ, the delegation participated in an IP and trademark workshop led by lawyer Vittorio de Vecchi of Thomas Rechtsanwälte and Sourcebook CEO Marte Hentschel, covering topics such as European market regulations and data protection.
When the free market policies of the World Trade Organisation opened South Africa’s economy to imported goods and competition from Asia in the 1990s, the country’s long established garment industry took a big hit, resulting in mass factory closures and loss of jobs. However, opening up the dialogue with the delegation, we were thrilled to learn that this is changing as demand grows for high quality, ethically- and locally-produced goods. We are therefore pleased to introduce the members of the delegation – with three spotlighted profiles – below:
ONEOFEACH – Tamburai Chirume
Tamburai is the co-founder of the mother and daughter collaboration ONEOFEACH: a luxury brand that focuses on leather and African-inspired handbags. Designed in Cape Town, ONEOFEACH has gained an international reputation, supplying over fifteen outlets around the globe, including the British Museum and The George Washington University Textile Museum. Tamburai is passionate about turning creative arts into profitable business and has co-authored two secondary school textbooks on Textile Technology and Design. She is also an alumna of the African Women Entrepreneur Program run by the US Department of State.
Fred Footwear – Rolland Eboru
Rolland is the Managing Executive of Fred Footwear, a shoe manufacturer and apparel retailer in Port Elizabeth, and is currently a board director at the South African Footwear and Leather Export Council. Fred Footwear was established in 2001 by Mr Fred Eboru, a UK-Trained fashion designer, who has focused on shoe design and fashion for over 30 years. All footwear is designed and manufactured by hand on the premises, allowing clients to have greater control over the finished product while simultaneously empowering the employees by transferral of knowledge and manufacturing skills, contributing to the welfare of the community and increasing the company’s sustainability.
Tame Custom Apparel – Tamlyn Kerr
Self-taught fashion designer, manufacturer and entrepreneur Tamlyn Kerr decided at the age of 23 that she wanted to make clothes. Ten years later she now runs her own factory, helping to keep local manufacture alive by employing over 20 people in Newtown, Johannesburg. Her company, Tame Custom Apparel, designs and manufactures tailored clothing and accessories – whether that’s promotional or corporate wear, ladies jackets or hot water bottle covers – offering a full in-house turnkey service from conception to end manufacture, all with a speedy turnaround time of two to three weeks!
- Nonkululeko Africa – Afrokulcha
- Theo Baloyi – Bathu
- Rina Chunga – Ri.Ch Creative Factory
- John-Paul Heyns – Turning Point Manufacturers
- Dave Hutchison – Sexy Socks
- Jeanneke Malan – Mia Mélange
- Josh Meltz – Granadilla
- Jitesh Mistry – Carmi Hatters
- Lerone Prior – TP Fashions
- Candida Smith – Candy’s Unlimited Collection
- Tamzin van Staden – The T-shirt Bed Co.
We would like to say a big thank you to Vittorio de Vecchi for running the workshop and the delegation for attending – we look forward to many fruitful collaborations!
Are you looking to set up a business in Germany or bring your brand to Europe? Whether you would simply like to learn more about the market or get help with the paperwork, Sourcebook provides one-to-one advice and services to suit your needs – get in touch today at firstname.lastname@example.org