The Berlin startup, reverse.supply, supports brands by increasing the lifetime of their products, to promote sustainability and circularity in fashion.
In recent years, the term circular fashion has become increasingly essential. With the aim to make the cycle of goods circular, the business responds to the world’s cry for help in conserving resources and increasing sustainability. As the fashion industry is still one of the three top CO2 emitters, this step is not only important for a bubble – as a real rethink of the way people consume fashion could have a strong and positive impact on the world. Also, it would help nations to achieve social goals like those established in the Paris Agreement, to mitigate climate change and species extinction around the world.
To extend the cycle of clothing, one of the essential factors is the resale. The increasingly popular idea that possession of a garment can be temporary has made the secondhand market more and more attractive for private individuals in the past years. To this day, they remain mostly in C2C marketplaces without companies gaining influence or access to their used products. What makes it so critical for fashion to follow, is the product itself. Clothing brands need elaborate processes and must integrate external service providers, to implement second-hand item valuations, detailed product photography, and logistics in an overstraining complexity.
At this point, reverse.supply hooks in. The company, founded at the beginning of 2021, provides a fully comprehensive service for fashion customers, to support them to enter the recommerce market of their products. Through its own logistics centre in Berlin, its steadily growing team takes over all the operational and technical efforts involved in reselling its customers’ products.
Thereby it supports brands with the integration and construction of a pre-loved shop, where customers can register their used clothes via a trade-in portal. The items are then processed further on site at one of the reverse.supply logistics locations. It also includes the evaluation with its own rating system and classification into price categories. After the pieces are prepared and photographed, they are provided to companies as white label products, appearing online on the brands’ shops. Besides customers’ goods, returns and b-stocks can also be processed and added to preloved shops.
Taking over the complete process makes it easy for companies to monitor their products for quality and longevity even after they leave their production facilities in the initial sale. Brands can develop new target groups and lead customers back to their webshops and therefore bring controlled products into circulation. This protracted life cycle of a single piece of clothing saves resources that would be generated in new production. In this way, the desire of final consumers for more sustainable and valuable products can not only be fulfilled but also intensified.
- Janis Künkler (Founder & Managing Director)
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